a new live music streaming platform, and Coca-Cola last week announced the
launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse
line-up of musical performances for fans to enjoy for over 60 consecutive days.
will be live performances from more than 100 artists across the globe including
Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve
proceeds will be funneled towards supporting the International Red Cross and
Red Crescent Movement in the fight against Covid 19.
the world’s largest humanitarian network. It is neutral and impartial, and
dedicated to preventing and alleviating human suffering, protecting life and
health, and upholding human dignity especially in armed conflicts and
emergencies such as health crises and disasters.
Coca-Cola company vice president, Global Sports and Entertainment, Ricardo Fort
said that they saw the need to come up with the virtual platform to partner
people during the lockdown periods across the globe.
know that people may feel lonely or isolated as a result of the pandemic, and
Coca-Cola remains committed to uplifting the human spirit and fostering
connection while we are apart.
providing 60 days of live, interactive music content that fans can share and
enjoy with others, we hope that Coke Studio Sessions will provide small, daily
moments of entertainment for those adjusting to their new normal,” said Fort.
founder Ray Smith said that the platform was designed for digital connection
through a shared love of music.
was designed for digital connection through a shared love of live music, and
people need that connection now more than ever.
thrilled to have Coca-Cola as our exclusive launch partner as we introduce
#BeApp to fans around the world through unique new experiences,” said Smith.
the 60-day programme, fans will have the opportunity to contribute directly to
the International Red Cross and Red Crescent Movement to support Covid-19
Coca-Cola Foundation has donated over $14 million to individual Red Cross and
Red Crescent Societies around the world in response to Covid-19 and will
additionally match up to a collective total of $3 million in consumer donations
made through this programme.
“The American Red Cross is grateful for partners
like The Coca-Cola Foundation
for stepping up during this difficult and uncertain time.