Mukuru has announced that they are one of the first money transfer
companies in South Africa to allow customers to use
WhatsApp to initiate transactions.
The WhatsApp Business API integration adds
immensely to the world class service Mukuru provides to customers.
“We have integrated with the
WhatsApp Business API to allow our customers to both create money
transfer orders as well as managing their account details”
says Oliver O’Brien, head of strategy and
business development at Mukuru.
“It has taken a few months, and being one of
the first to market, the overall process of integration has been relatively
smooth sailing,” he said.
Mukuru customers can be in any country in which the company
operates and still interact with Mukuru through WhatsApp. The service is
multilingual and has been translated into French, Shona, Ndebele, Chewa,
Sesotho, and Portuguese. Customers can easily
request to chat with an agent in their home
WhatsApp’s end-to-end encryption applies to all interactions, which means that even WhatsApp
cannot see the contents of a user’s messages to Mukuru.
“The introduction of WhatsApp will not replace our existing
methods of sending money, rather this is a new and innovative use of existing
technology that helps to replace inefficiencies of the old (SMS/USSD),” said O’Brien.
Adding to Mukuru’s long list of industry firsts, the
addition of the WhatsApp Business Solution allows the company to provide more
convenient and reliable as well as safer services to customers.