By Noah Marima
Rejoice Gundura, a Masvingo businesswoman, has expanded the number of dining options in the historic city by opening a traditional foods eatery at Junior Complex.
The new restaurant, Eland, opened its doors on January 18 2023.
Apart from traditional dishes, the outlet also serves western dishes and platters.
Depending on the dish, a plate of food at the eatery can cost anywhere from US$2 to US$10.
The eatery is the third outlet of the Rejos Kitchen brand. Before the launch of the latest branch Rejos kitchen had two outlets, one in the western side of Masvingo city and another in the eastern side along Masvingo Beitbridge road at Wimpy centre. The third offshoot is Eland.
Gundura says her vision is to see the brand expand throughout the southern region as she continues to promote consumption of traditional foods.
“I will be opening more food outlets throughout the province.
“My new food outlet is testament that the vision is taking shape. I am convinced that the new branch is going to make a positive impact on the market,” she said.
Gundura says the successful opening of the new branch has energized her vision.
“Everything is going according to plan. We will be opening another branch next year,” she said.
Born at St Theresa Mission in Chirumhanzu, the 30-year-old mother of three started cooking while in grade 3.
Before venturing into professional business, she worked as an entrepreneur selling food in the city.
As her business grew, she opened a formal outlet at Reflections in Masvingo’s industrial area.
Gundura’s story is one of the success stories of entrepreneurs who have worked to formalize their businesses.
She strives to provide services to different customers scattered around the city.
“We want to make sure that people who work in the CBD are served in town while those in the industrial area are served at the Reflections branch,” Gundura said.
The restaurant is classic and reserved, and the place is suitable for couples and families’ outings.
The setup is marvelous.
One of the regular clients at Eland, Junior Wita said Eland restaurant is offering mouthwatering dishes adding that the place was nice and unique.
“I loved the atmosphere at Eland Restaurant,” Wita said.
Now Masvingo boasts of seven food outlets – Continental restaurant, Ivory-industries out door), Wintok restaurant, Maworesa restaurant, Granez restaurant, Chakalaka restaurant and Reflections restaurant.
All the restaurants are offering close to the same menu although they differ on pricing.
