By Sports Reporter
South African-based sport marketer Kudakwashe Garufu who owns Keiz Sports Management has expanded his talent management from soccer to cricket, a feat that will see local talent land in reputable clubs regionally and internationally.
Garufu, who for years has been managing football players recently established a cricket marketing arm following his complete accreditation by South Africa Cricket Association (SACA).
He told TellZim News that the move will see cricket players playing in the National Premier League (NPL) franchise and other untapped cricket fronts within Zimbabwe, get better deals in SA20 Betway as well as other fancied cricket franchises.
“As an agency, we saw it fit to venture into different sporting activities than only focusing on football, as a result of business growth. It gives us the platform to widen our vision and obviously, the whole idea is to represent players in line with the cricket set standards,” said Garufu.
He said it was high time Keiz extended its enrichment hand to other sporting codes since it has been long in the football foil and said his organization was there to make it easier for players who would want to play in South Africa or other countries.
“Keiz makes life easier for players in the scope of representation. Players would only focus on the game while we do all the necessary administrations and outsourcing trials,” Garufu said.
Keiz Sport Management was registered in 2021, focusing on football while managing players in Botswana, South Africa, Zambia and Zimbabwe.
Garufu with the help of two other directors also manages Concession-based YOFT Academy. Garufu said his agency managed players like former Warriors goalkeeper Talbert Shumba together with Simba Bhora and former Dynamos goalie Simba Chinani.