By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TellZim NewsTellZim NewsTellZim News
  • Local
  • Politics
  • Business
  • Education
  • Entertainment
  • Sport
  • Mapombi Adonha
  • Find it in Masvingo
Search
More News
  • Local
  • Politics
  • Business
  • Education
  • Entertainment
  • Sport
  • Mapombi Adonha
  • Find it in Masvingo
© Copyright 2024 TellZim. All rights reserved
Reading: Farmers connect with private sector in marketing dialogue
Share
Notification Show More
Font ResizerAa
TellZim NewsTellZim News
Font ResizerAa
  • Home
  • Elections & Governance
  • Service Delivery & Accountability
  • Women & Youth Empowerment
  • More
Search
  • Home
  • Elections & Governance
  • Service Delivery & Accountability
  • Women & Youth Empowerment
  • More
    • Human Rights
    • Climate Change & Environment
Follow US
© 2024 TellZim News. All Rights Reserved.
TellZim News > Blog > Service Delivery & Accountability > Farmers connect with private sector in marketing dialogue
Service Delivery & Accountability

Farmers connect with private sector in marketing dialogue

TellZim News
Last updated: July 2, 2025 4:41 pm
TellZim News
Share
3 Min Read
Farmers and stakeholders during a dialogue meeting
SHARE

By Virginia Njovo

Smallholder farmers in Southern Zimbabwe are breaking new ground in their quest for sustainable livelihoods, thanks to a pioneering initiative that brings them face-to-face with the private sector in market dialogues facilitated by the Climate Resilient Livelihoods Project (CRL).
The initiative supported by the Government of Zimbabwe, Green Climate Fund (GCF) and the United Nations Development Programme (UNDP), is aimed at promoting inclusive and structured market systems.
On June 26, 2025 farmers in Masvingo District gathered at Makoholi Research Institute where they networked with private sector in the province who are crucial in breaking marketing barriers.
Ministry of Lands, Agriculture, Fisheries Water and Rural Development deputy director responsible for Markets and Trade in the Business Development, Market and Trade Directorate, Simba Mupodyi encouraged farmers to practice market oriented production for easy access to markets.
“Farmers should practice market oriented production where they focuse on producing goods and services that meet the demands and needs of the market where demand driven is met, this will help smallholder farmers to increase income ,improved food security as well as enhancing livelihoods by participating in value chains and benefiting from market opportunities.
“These dialogue platforms and engagements present immense opportunities for smallholder farmers, the private sector and the government to co-create market based solutions,” said Mupodya.
Climate Smart Agriculture Expert at CRL project with GCF Dr Nelson Chanza encouraged farmers to be organised, practising group selling as well as being accurate with documentation especially when signing contracts.
“Farmers should be organized where they do collaborative efforts from production stage up to market scouting. We also encourage them to be vigilante to minimize fraudsters who approach them with fake promises,” said Dr Chanza.
Dr Chanza also encourage farmer to have market intelligence that include gathering and analysing data and information about specific market or industry which can help them in making informed decisions about production, marketing and sales.
Hamaruomba Dairy Cooperative Chairperson Christopher Gomerai said the networking opportunity gave them expert and technical knowledge that will be useful in their work.
“I want to thank our partners who assisted us with this technical support and the opportunity which we had today to meet as farmers sharing ideas on how to market our products from local markets up to global markets,” said Gomerai.
Garikai Fruit and Veg Market commonly known as known as Chitima Market Chairperson Martin Shava said every farmer was welcome to sell produce at the market.
“Every farmer is free to come and sell at Chitima, there is no discrimination on where you are coming from,” said Shava.
Over 4 500 farmers in Masvingo are benefitting from the CRL project that focuses on livestock production, small grains production as well as other varied agricultural crops.

You Might Also Like

WHY NATIONAL PROJECTS FAIL IN ZIMBABWE

The Emergence of Artificial Intelligence

Managing Bias and Microaggressions in Schools: Creating a Safe and Inclusive Environment

Birdlife Zimbabwe trains government agencies on vulture conservation

Village head, villagers clash over abandoned soap factory

TAGGED:LocalNews

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article Chibi, Chidyamakono dominates NASH provincial tourney
Next Article Stray dogs menace: SPCA collects 45 dogs in Masvingo
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

FacebookLike
TwitterFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
- Advertisement -
Ad imageAd image

Latest News

Man kills nephew (3) in brawl with police
Court July 10, 2025
Bikita residents demand action on policy gaps
Service Delivery & Accountability July 8, 2025
4-H Zimbabwe launches youth development committee in Masvingo
Service Delivery & Accountability July 8, 2025
From despair to hope, Masvingo man beats drug abuse
Service Delivery & Accountability July 8, 2025
TellZim NewsTellZim News
Follow US
© 2024 TellZim News. All Rights Reserved.
adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?