Innovate or risk extinction, Absolute Security staff told

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By Virginia Njovo

Staff at Absolute Security Services have been urged to embrace innovation and technological advancement or risk losing relevance in the security sector amid ongoing technological innovations. 

Speaking during the company’s appreciation dinner held recently at Urban Lifestyles Hotel  in Masvingo held under the theme ‘An Evening of Appreciation, Future Secured’ guest of honour Dr Noah Zulu warned that companies which fail to adapt to rapid economic and technological change risk becoming obsolete.

“The economy is changing and technology is moving fast. If we lack innovation and creativity, we become people without purpose and what is left is for us to expire,” said Dr Zulu.

Dr Zulu challenged the security firm to consider how emerging technologies such as artificial intelligence (AI) and robotics could be integrated into its operations to enhance efficiency and remain competitive.

“AI is already transforming industries. Robotics technology is coming. The question is: how does Absolute make these technologies relevant to its services? If you become irrelevant, you will have no purpose. But if you innovate and define your purpose, you will grow to greater heights,” he said.

In his remarks, Absolute Security Services Managing Director Thulani Sibanda expressed gratitude to employees, stakeholders and spouses for supporting the company since its establishment in 2018.

“I am grateful to all our stakeholders who have worked with us since our inception in 2018. Your commitment has brought us this far. Our spouses play a pivotal role in our success. They ensure our officers come to work prepared and supported. In many ways, you are security officers too. Continue supporting your partners as they serve in this demanding profession,” said Sibanda.

Founded in 2018 by Sibanda, Absolute Security Services has grown into one of Zimbabwe’s expanding private security firms, with Noraz Surgical Clinic as its first client.

Beyond traditional guarding services, the company has diversified into car insurance, EcoCash services, ZB agency services, firearms training for members of the public and insurance agencies.

With its motto, “To Serve and to Protect,” the company remains committed to adapting to industry changes while strengthening service delivery.

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