Branton Matondo
Mutare business meeting dubbed “An initiative to see businesses become brands” that was organized by Six Nine Construction for Mutare business community where they engaged for cross pollination of ideas on how to maximize brands amid an ever rising competitive market ended on a high note.
The event attracted members from various business ventures in Mutare and beyond.
Six Nine Construction Managing Director Cosmas Mudekwa told the gathering how his organization managed to fit in the ever changing competitive construction industry and said a number of strategies were periodically applied to compliment what already exists.
“We came up with different strategies that are meant to complement what other construction companies are doing, that is in terms of pricing, efficiency, and technological advancements. This is how we have approached the market. We discovered that we could not re-invent a wheel because it’s already there but what we can do is change the design to make it more suitable to our consumers.”
Award Winning Communication firm Esteem Communications Founder and Director Takemore Mazuruse said maximizing brands speaks to a house for all mantra pushed by government, a feat that has been adopted by the private sector.
“The idea speaks towards, housing for all mantra by government and private players as well. So what Six Nine Construction is doing is they are positioning themselves for more opportunities and the presence of tailor made services approaches to all Zimbabwean customers.”
Mazuruse added that business gatherings are a good platform for business to share ideas and they have proved to be pivotal amid a competitive market where you have to re-invent yourself.
“This allows for experience sharing and ideas exchange. Remember we all have different experiences in business, some are starting up, some are midway, and some have actually achieved. Coming together allows cross pollinating of ideas and we get to learn and inspire each to continue doing more. There are challenges along the way but as you learn from others you get the strength to continue going,” he said
Maximizing brands headlined the day’s proceedings. Life coach and award winning motivational speaker Rudo Nyamoto also graced the event and gave a presentation on” The Power of a Confident Brand”.
Discourse on brand positioning was presented by Tinashe Zinyemba while Rimbidzai Kuipa, an experienced caterer detailed the important part employees play in building a brand.
