By Decide Nhendo
Masvingo’s Charles Austin Theater will host a training project called ‘The Major Chapter’ on March 3, from 10:00 AM to 1:00 PM, aimed at enlightening local artists on how to benefit from their artistic projects.
The brains behind the event, author and entrepreneur Justice Mayibongwe, stated that the occasion aims to provide artists with a platform to access knowledge on how they can earn a living from their artwork while connecting with other business people who can assist them in the digital era.
“This occasion, ‘Masvingo Chapter,’ is mainly focused on informing and educating all Masvingo artists willing to excel in their artistic projects, providing them an opportunity to learn how to make money and achieve success in the art industry,” said Mayibongwe.
Mayibongwe, who grew up in Masvingo, expressed his desire for fellow local artists to benefit from their work as he did, mentioning that he derives monetary value from his work while operating in Harare.
“I grew up here in Masvingo, and I want my fellow local artists to gain knowledge on how to earn money from their projects, similar to what we achieved while working in Harare,” he said.
The event is free of charge and welcomes people from different sectors, including entrepreneurs, artists, freelancers, gig workers, professionals, and students who are ready to take their creative journey to the next level.
Mayibongwe noted that event panelists include Charles Austin Theater Public Relations Officer Simon Sakala, who has been successful in business in Masvingo, suggesting that he could offer insights from his background to other local residents.
Mayibongwe encouraged locals to attend the event to expand their business network, emphasizing that most marketing strategies now involve the arts industry.
“Nowadays, more marketing is conducted by people in the arts industry than by business people, and networking events like this one can help one grow their network,” he said.
He mentioned that industry experts would share invaluable insights and strategies on transforming one’s passion into a profitable venture, ensuring attendees gain knowledge to thrive in the future.
