Tendai Charumbira
Local beverage manufacturer Delta through Chibuku brand has launched a new product in its Sorghum division in form of Chibuku super banana flavour.
Speaking during the launch of the new product, Sorghum Beer Division general manager Marshall Pemhiwa said the section is firmly focusing on growing business by offering consumers new experiences.
“It is my singular honor to welcome you to the launch of Chibuku Super Banana Flavour. Undoubtedly, this event signifies our collective resolve to offer our consumers wider choice and signifies an exciting trajectory in the vision and mission of the Sorghum beer business.
“This occasion alone gives me the confidence that the Sorghum Beer Business is firmly set on our robust plan of building brilliant brands, whose main goal is “to grow our business by offering our consumers brand experience that play a meaningful role in lives in a responsible way which is one of our key strategic pillars.
“We owe it to our consumers who are the anchor of our business to offer differentiated products that will appeal and satisfy their needs,” said Pemhiwa.
He also reiterated the company’s commitment in keeping abreast with latest trends in production.
“It is our firm conviction that we have developed a strong offering that is abreast with the latest trends. This Chibuku Super banana flavoured variant is brewed with the same traditional taste profile as its sister brand, offering a unique and carbonated taste experience, with a well-balanced flavour.
“With Chibuku Super Banana, we aim to anchor the brand ethos of celebrating the bonds of friendship. We look forward to an exciting launch, with several activities lined up for our consumers across the country,” he added. Pemhiwa expressed gratitude to team work which he said is the secret behind the whole story of success as part of the organization’s core business values.
Various stakeholders among them Delta Beverages Chief Executive Officer Mathlongonolo Valela, committee members of group management, management, staff, media as well as business partners and consumers graced the launch.
