By Courage Dutiro
As global breast cancer rates continue to climb, VYTT Restaurant, a member of the Vittony Properties group in Gutu, launched a local campaign in recognition of Breast Cancer Awareness Month this October.
The restaurant, known for its traditional meals and catering services, initiated its awareness drive through a special event held on October 3, 2025.
One of the directors Nyasha Mpofu explained that in honor of Breast Cancer Awareness Month and aligned with their focus on traditional organic cuisine, they organized ‘Pink Friday’ to help raise awareness in the Gutu community.
“As October is known for Breast Cancer Awareness and our restaurant promotes organic traditional meals, we decided to contribute to the cause. We hosted ‘Pink Friday,’ inviting health professionals to educate our clients. Breast cancer awareness isn’t just about wearing pink, t’s about acting today for a healthier tomorrow,” said Mpofu.
The initiative comes amid growing concern over breast cancer rates. A February 2025 Lancet study projects a 38% increase in new cases and a 68% rise in deaths by 2050 if current trends continue.
One Gutu health professional Queen Chigaba who participated in the event, emphasized the importance of regular self-examinations.
“I am grateful to VYTT Restaurant and Butchery for bringing this vital Breast Cancer Awareness event to Gutu. I encourage women to take control of their health through regular breast self-examination, looking at and feeling each breast for possible lumps, distortions, or swelling. Knowing what’s normal makes it easier to detect changes,” said Chigaba.
She also stressed the importance of regular screenings, saying early detection significantly improves outcomes.
“My message to women is to get screened frequently. If detected early, cancer can be managed effectively, unlike when it has spread. It’s not wise to seek treatment only when one is already bed-ridden,” she said.
In Zimbabwe, breast cancer ranks as the second most common cancer in women after cervical cancer.
One attendee praised the event’s impact saying she had been empowered with knowledge and would spread the message.
“This event was incredibly important because I learned so much about breast cancer. I will now play my part in raising awareness within my community.”
The campaign represents a significant step in bringing crucial health education to Gutu, demonstrating how local businesses can contribute to important public health initiatives.
